Welcome to the world of eMotion Graphics.
Motion graphics, like every other form of animation, should have a feeling, a look, and yes, an emotion.
Motion graphics, or Mographs, is animation that uses text as a major component. But it’s a lot more than mere titles.
These are not always just words that support an image, they can actually play a much bigger role in production. While some videos use motion graphics to support other visuals in a scene, many videos use only motion graphics to deliver a message on their own.
What font is used, what version of the font, how it’s animated, how it appears on the screen and disappears, and a combination of all of the above are just some of the elements that go into creating motion graphics.
Bold type can indicate anger, heaviness, or, well, boldness
Italicized fonts can give you a sense of speed
And so on…
Motion graphics is not just the use of type, it’s the use of boxes, rules, pictures, video, and other graphics. On their own or in conjunction with type, graphic elements are a big part of motion graphics.
Thanks to computer software like Adobe After Effects, motion graphics, like all other forms of animation, are a lot easier to design and animate. After Effects is a powerhouse tool for creating amazing Motion Graphics, in addition to the ability to create and animate elements on your own, AE has a lot of built-in animation presets that help you animate amazing graphics. Also, you can use plugins that feature pre-animated elements that you can use prefab templates that will have all of the animation done, all you need to do is insert the copy you want. Plugins and templates can be fast but not always easy, you have to have a good amount of experience with working with them to understand how to fine-tune them and achieve the right look, feel, and, yes, emotion, that you want.
I’m an expert in the production of Motion Graphics for:
- Explainer Videos
- Social Media Videos
- Corporate Videos
- TV Commercials
- Music Videos
- Intros/Outros
- Presentations
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